A transducerless brushless permanent magnet motor in which a signal induced by the rotor in an unexcited winding is used to sense the rotor position. The sensed voltage, induced in the winding by the rotor, is integrated to provide a representation of the magnetic flux coupling the rotor and winding. Before start-up, both the rotor position and the integrator are initialized to align the circuit representation of the flux with the actual flux.In an additional embodiment of the invention, a self-initialization circuit is provided to automatically preset the rotor and flux integrator to pre-determined and corresponding values.