A method for freely affixing a decorative pattern having a very excellent deep appearance on any stock or shaped body is provided, said method comprising coating said stock or shaped body with an active energy beam curable resin; placing a pattern-printed film so as to contact the resin with the pattern at a stage where the resin still remains in a liquid or sticky gelled state prior to curing, said pattern being printed with an ink having a greater affinity to said resin than said film, irradiating a beam toward the pattern-printed film-resin coated body to cure the resin concomitantly transferring the pattern on the film to the cured resin surface, removing the film and thereafter coating the transferred pattern bearing cured resin surface with a transparent or translucent resin.