An elevator for a toy playset has a drum wound cable attached to a carrier for toy figures. The carrier includes an elongated, open bottomed shell into which is secured a folded piece of high density foam material, such as foam polyethylene. Compressed together opposed faces of the material form a slit along the length of the open bottom of the shell. Hands of a toy figure are inserted into the slit and retained by the compressed foam as the figure is transported by winding and unwinding the elevator drum.