Apparatus for installing connectors onto flat conductor cables including an improved transport station for transporting connectors from a magazine to an installing station supporting a flat conductor cable. The transport means includes rotatable reorientation means to reorient connector portions at the magazines from vertical orientation to horizontal orientations at an intermediate location. The transport station also includes apparatus to retain connector portions on the reorientation means during transportation and also includes pushers to move the connector portions from the intermediate locations to the installation stations.