Disclosed is a decorative golden sintered alloy which comprises a sintered body of a mixture comprising 51 to 98% by weight of titanium nitride, 1 to 19% by weight of chromium carbide and 1 to 30% by weight of nickel, wherein the titanium nitride is present in the dispersed phase of particles and nickel containing chromium in the form of an alloy is present in the phase of a binder.This sintered alloy has an excellent golden color and gloss and has an excellent combination of corrosion resistance, strength and hardness.