Packing method and apparatus for packing consumer packages directly onto a pallet. First the packages are arranged to form a load layer on a support plate, which plate and load layer is supported at its sides by a guide plate. Then the support plate is removed so that the load layer is immediately slid onto the empty pallet located below the support plate or on top of a previous layer located on the pallet. Now the pallet together with its load layer, is lowered the height of one load layer so that the load layers are supported on all sides by the guide frame and as new packages emerge from below the guide frame they are simultaneously wrapped in the final wrapping material. The method can be modified so that after the load layer supported by the guide frame is formed on the support plate, the plate is lowered and removed so that the load layer is slid onto the pallet located at standard height below the support plate or on top of the previous load layer located on the pallet. Thereafter the guide frame is lifted up the height of one load layer and simultaneously the packages are wrapped as before.