A sanitary cleaning apparatus is disclosed, which comprises a cleaning water discharge device, a functional device including another cleaning water discharge device or a private parts dryer, a member for turning on and off the cleaning water discharge device, and a human body (presence or absence) detector. Only while the human body detector produces a human body detection signal, the on-off member for the cleaning water discharge device or the functional device is turned on, thereby selectively actuating a corresponding device. One of the devices thus turned on as selected above is de-energized by (a) the turning off of the on-off member of the selected device, (b) the turning on of the on-off member of the other device not selected, or (c) extinction of the human body detection signal of the human body detector.