A silver halide color photographic material comprising a support having thereon at least one silver halide emulsion layer, wherein said material includes at least one magenta coupler of 1H-pyrazolo(1,5-b)(1,2,4)triazole type in which a substituted or unsubstituted aryloxy group is attached to the coupling active site to heighten coloring efficiency and speed, and further to ensure excellent light-fastness to the dye formed therefrom.