A method and apparatus provide for accurate weighing of fruit or like product while continuously conveying the product in a first direction. During weight sizing of the fruit, the fruit is continuously conveyed in the first direction utilizing a fruit cup supporting the fruit. The fruit cup is mounted for pivotal movement with respect to a yoke about a horizontal axis perpendicular to the first direction. The yoke preferably is connected to a tow rod which effects conveyance of the product container. The amount of pivotal movement of the cup about the axis is limited. Support structures extend downwardly from the cup into operative engagement with weighing mechanism tracks on only one side of a line extending in the first direction through the center of gravity of the cup. The leading and trailing edges of the weighing mechanism track segments are spaced (in conjunction with the support structures) so that the entire weight of the cup and product are transferred instantaneously to the weighing mechanism.