Apparatus for installing connectors to flat conductor cables comprising an installation station having a platen means for supporting cables in a generally horizontal plane and also having press means for coupling connectors to the cables supported thereat. The apparatus also includes magazines for supporting a plurality of connector portions in a generally vertical orientation and a transport station to sequentially move connector portions from the magazines to the installation station while reorienting them from a vertical orientation to a horizontal orientation. Also disclosed is the method for carrying out the installation with the above described apparatus.