A method and apparatus for delivering labels to the blow molds and removing blown containers with the labels thereon from a blow molding apparatus wherein the apparatus precludes access to the upper or lower ends of the molds. A carriage is reciprocated horizontally between a position externally of the blow molds and a position within the blow molds. The carriage supports pick-up heads that pick up labels from magazines, deliver them between the mold halves and deposit them on the mold halves. The carriage also supports container removal devices that engage the blown containers with the labels thereon and remove them from a position between the mold halves.