A method and system for effecting sensory evaluations of smoking products are disclosed wherein a plurality of spaced points or segments are designated along an elongated body of smokable material and sensory evaluation panelists are requested to assign an intensity rating for one or more selected attributes as the fire cone reaches each of the spaced points or segments. In a preferred embodiment programmable computer means are employed to lead the sensory evaluation panelists through the evaluation procedure and to receive the assigned intensity ratings and other responses from the panelists.