A webbing intermediate portion retaining apparatus for use in an automatic seatbelt system for a vehicle arranged such that, when an occupant enters the vehicle, an occupant restraining webbing is automatically fastened to the occupant's body, whereas, when the occupant leaves the vehicle, the webbing is automatically unfastened from his body. The apparatus enables the intermediate portion of the webbing to be retained by a hook provided on a door of the vehicle when the occupant leaves the vehicle. The apparatus effects control such that, when the occupant is going to leave the vehicle, the hook is moved to a position for retaining the intermediate portion of the webbing, whereas, after the occupant has entered the vehicle, the hook is moved to a position for canceling the retaining of the intermediate portion of the webbing. Accordingly, when the occupant enters and leaves the vehicle, it is possible to ensure a sufficient space for him to move smoothly.