A still picture transmission apparatus in which still picture data is transmitted in packet form from a central terminal having a picture data bank selectively to a plurality of local terminals through a common transmission line at which a plurality of distinct logic channels are established, wherein a packet transmission is conducted in such a manner that a command designating a channel number is transmitted to a desired local terminal to which channel the local terminal is to be connected, and still picture data is transmitted with the use of the packet having said channel number.