A method and apparatus for placing a ferrite core in the slot of a pad of a ferrite head. A circular magnet is mounted below a non magnetic table on a slider slidable along a line. The pad is clamped on the table with its slot exposed and aligned along the line and the center of the magnet. When the ferrite core is placed on the table near the magnet, it stands on edge, aligned along a radial line of flux from the magnet. As the magnet is slid towards the slot, the core follows the center of the magnet, aligned along the centerline of the slot following the radial line of flux. The core slides into the slot and is thereafter bonded to the pad.