An electrostatic spray device and cable assembly for charging coating material applied to an article in industrial finishing operations includes a gun body having a powder flow passageway and a dielectric sleeve contained within the passageway such that the discharge opening of the spray device surrounds the sleeve. The cable assembly comprises a dielectric tube having a hollow interior and a high voltage electrostatic cable mounted within the tube and connected at one end to a supply of electrostatic voltage. A particle deflector having an electrode in the form of a resistive sheet is mounted by the tube in charging relationship to a coating particle discharge opening in the spray gun, and the opposed end of the cable is electrically connected to the electrode. An adjustment device acts on the tube and cable to move them as a unit within the passageway in the spray gun to adjust the axial position of the deflector and electrode relative to the particle discharge opening in the spray device.