A device for holding an end portion of a band-like material comprising a frame, a suctional attraction roller rotatably supported by the frame and having a suctional attraction part at the periphery of the roller, and a pincher which is supported by the frame and can be moved toward and away from the peripheral surface of the roller. The end portion of the band-like material is attracted by the suctional attraction roller through suction. The roller is thereafter turned so that the end portion of the band-like material is wound upward. The pincher is then moved toward the suctional attraction roller so that the end portion of the band-like material is surely held by the pincher and the roller.