A ski rope holder comprises a body member having an upper end and a lower end, the upper end bearing a first flap portion forming a strap for attachment to a structural member on the boat. This structural member attachment strap may be horizontally oriented to wrap around a vertical structural member, or vertically oriented to wrap around a horizontal structural member. The body member upper end also bears a second flap portion forming a capture strap for insertion through the central void of the rope coil and surrounding and capture of only one side of the coil. The body member lower end bears a third flap portion forming a capture strap for surrounding and capture of the middle of the entire gathered coil.