A display control unit is combined with a display device including scanning and signal electrodes and a display element sandwiched between the scanning and signal electrodes and includes a key or the like for setting drive waveforms for driving the scanning and/or signal electrodes prior to drive timings of the scanning and signal electrodes. In the display device, a ratio of a voltage applied to an intersection between a selected scanning line and a selected information signal line to a voltage applied to an intersection between a non-selected scanning line and a selected information signal line is variably changed in accordance with a temperature change.