发明授权
- 专利标题: Mall promotion network apparatus and method
- 专利标题(中): 商城推广网络设备及方法
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申请号: US286511申请日: 1988-12-16
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公开(公告)号: US4982346A公开(公告)日: 1991-01-01
- 发明人: Kenneth P. Girouard , Vinton J. Lewis , Robert J. Gross , Phillip R. Brooks
- 申请人: Kenneth P. Girouard , Vinton J. Lewis , Robert J. Gross , Phillip R. Brooks
- 申请人地址: MN Fridley
- 专利权人: Expertel Communications Incorporated
- 当前专利权人: Expertel Communications Incorporated
- 当前专利权人地址: MN Fridley
- 主分类号: G06Q30/02
- IPC分类号: G06Q30/02
摘要:
A computer system automates advertising and promotional campaigns. The computer system includes a magnetic stripe card reader, bar code reader, monitor, printer, keyboard, and touchscreen input device. Software executing on the computer manages the operations of these devices. The system displays advertisements and product or store locator maps, dispenses coupons, accepts product orders, and manages customer surveys. Customers are attracted to the system by promotional sweepstakes, thereby enhancing the effectiveness of the advertising and surveys. A frequent shopper campaign also attracts customers to the system.
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