A high density-having, granular, concentrated detergent composition comprises:(1) 30 to 50 wt. % of an anionic surface active agent,(2) 40 to 60 wt. % of an inorganic builder,(3) a fluorescent dye,(a) 5 to 25 wt. % of potassium salt of an anionic surfactant or 2 to 10 wt. % of potassium carbonate or potassium sulfate,(b) 0.1 to 3 wt. % of sodium chloride and(c) 0.2 to 5 wt. % of polyethylene glycol having a molecular weight of 6,000 to 20,000.