A subdividing structure is fitted and secured within and disposed at the bottom of a carton, box, package of similar container structure to receive and position within the container road flares for transportation storage and use. The subdividing structure is constructed either from interfitting members which together form an "egg crate" like set of compartments, one for each flare or from high density foam formed with a plurality of spaced compartments. The subdividing structure compartments are each of a size and configuration to hold a single flare and of a height such that the ends of the wire support for the respective flares are disposed above the top of the subdividing structure so that the wire ends do not trap the flares in their respective compartments or otherwise hinder removal of the flares from their respective compartments. The container is formed in box-like configuration from cardboard, box-board, plastic or the like and of a size and configuration to receive the subdividing structure and road flares when disposed therewithin. The upper lip of the container is at a height so that when the container is open the tops of the road flares are readily accessible.