A machine for sequentially withdrawing collapsed sleeve type end loading cartons having face contacting panels in one of which panels an aperture is formed and for initiating set up of the carton into open ended condition, the machine comprising a carton pick up device for sequentially engaging and withdrawing collapsed cartons from the hopper, and an elongated support rod on which the carton pick up device is slidably mounted, the support rod being arranged so that one end thereof extends through the aperture in one of the carton panels and into engagement with the other face contacting panel so as to initiate a set up condition of the carton in coordination with sliding movement of the carton pick up device relative to the elongated support rod.