A device having a removable insert such as a brush, massage element or pad for applying lotions, medicines, and the like to human body. The device includes an elongated handle having a receptacle end provided with opposed inwardly facing grooves. The removable inserts are generally rectangular in shape and include integral spring biased tabs at the sides thereof. Each tab is provided with a locking stud that is received in a correspondingly shaped recess in the grooves. Each insert may include a brush, massage element, or disposable pad.