An erecting device for bottles transported in recumbent position by a rope conveyor rotates the bottles to an upright position and deposits them on an apron conveyor which is positioned at a lower level at the end of the rope conveyor. The erecting device includes a pulley having two outer flanges, a pair of washers between the flanges and a pair of deformable rubber disks between the washers for holding a bottle during rotation from the recumbent to the vertical position. Each outer flange is connected to the rotating pulley axle by a respective intermediate cotter. The cotters are adjustably translatable along the length of the pulley axle such that the spacing between the rubber disks is adjustable to accommodate different bottle dimensions.