In order to achieve increased resolution and to minimise cross-colour and cross-luminance effects in a PAL, NTSC or SECAM encoded signal, a high definition source (20) is pre-filtered at a higher line rate according to one of at least two methods (22, 24, 26). The filtered signal is sub-sampled (at 30, 32) at the source line standard where necessary, depending upon the degree of bandwidth reduction employed and one of the methods of pre-filtering and sub-sampling selected according (at 34) to a control signal (36) dependent on picture content. The luminance and chrominance components of the selected encoded signal are band pass filtered (46, 50, 52) and the chrominance signal modulated onto a sub-carrier (54) such that the frequency spectrum of the luminance and chrominance signals do not overlap.