A vehicle ski carrier system carries a plurality of skis oriented in a position inclined from the vertical. The ski carrier system includes hinged lower and upper arms, and ski carrier inserts attached to each arm. The ski carrier inserts have opposed, alternating flat holding members and curvilinear compression members. When the arms are opened, a pair of skis can be placed against a holding member on the lower arm, and when the arms are closed, an opposing holding member on the upper arm closes on the opposite side of the skis and the opposed holding members are then urged tightly together by the compression members. The ski carrier inserts are of a modular construction.