A coupon storage device kit has a blank adapted to be folded into a storage bin, a plurality of divider sheets defining divider cards adapted to fit in the assembled bin to separate the space in the bin into individual compartments and a plurality of coupons adapted to be placed, by the consumer, into the individual compartments. The blank, divider sheets and coupons are wrapped and held together by plastic wrap. Each divider card has first and second visible fields. A generic product descriptor is printed in the first field of each divider card. A brand-name advertisement is printed in the second field of each divider card. The brand name product belongs to the class of the generic product, the descriptor which is printed on the same divider as, or a divider near, the advertisement of said brand-name product.