A web cleaning device is particularly adapted for cleaning a small amount of toner off the photoconductive surface of an image member. A backing element for the web has a plurality of elongated protrusions which urge the web into a plurality of lines or bands of cleaning contact with the surface to be cleaned. Preferably, the protrusions are separated by distances which vary so that as the web is advanced the web presents a different footprint to the cleaning surface with a fresh web at at least two of the protrusions. Cleaning is enhanced by the application of an electric field urging toner toward the web.