Disclosed herein are plate-like composite ferrite fine particles for magnetic recording comprising plate-like composite ferrite containing Ba fine particles which contain Ti of 2 to 5.0 atomic % based on Fe.sup.3+ and Ni in the range of 1.2.ltoreq.Ni/Ti.ltoreq.4 by molar ratio, which have zinc in the vicinity of the particles surfaces in the form of a solid solution, which have an average particle diameter of 0.01 .mu.m to 0.08 .mu.m, and the coercive force of which scarcely varies with the rise in temperature in the temperature range of -20.degree. C. to 120.degree. C., and a process for producing such plate-like composite ferrite fine particles.