Repositionable sign figure which may be adhesively affixed to a sign backboard comprising a sign figure comprised of a flexible, resilient material, and backwardly projecting flanges from the edges of said front surface, whereby a portion of the front surface of said sign figure may be depressed to adhesively affix said sign figure to said sign backboard. The sign figure is best suited for temporarily affixing a sign figure to a backboard by pressing a portion of the surface of the figure against backboard, and permanently affixing the sign figure to the backboard by pressing substantially the entire front surface of the figure against the backboard.