Apparatus for the retention of eyewear on apparel such as, for example, pants and shirt pockets is disclosed, which includes a fixed loop made of a flexible material. This loop is affixed, preferably, to a top horizontal edge of a pocket or to an upper edge of a waistband of pants, shorts, swimwear, etc. The apparatus of the invention further includes a strap, which is preferably at a lower point on the outer side of a garment. The front end of the strap is preferably attached to the lower point of the permanently affixed loop. The second end of the strap is free, or unattached, and includes on, at least, one side a complementary mating element. An attachment element on the free end of this strap is attachable to the complementary attachment element located on the inner side of the garment; the inner side of the garment being the side opposite to which the user's eyewear is held. Further embodiments of the invention are also disclosed.