An apparatus for inserting transport anchors into a form for concrete parts comprises a magazine for feeding the anchors, and a gripper for removing anchors from the magazine and inserting the removed anchors into the form. The magazine orients a target anchor vertically, and jaws of the gripper close upon an end of the target anchor. The gripper is then rotated ninety degrees about a horizontal axis whereby the target anchor is removed from the magazine and reoriented to a horizontal position pointing toward the form. The gripper is then advanced transversely of the axis of insert the anchor into the form.