A fishing lure includes a weighted head portion having a rounded front surface, an artificial grub worm attached to the head portion adjacent the lower end thereof, an attachment eye on the upper end of the head portion for attaching a fishing line thereto, a fish hook attached to the attaching eye and extending angularly downwardly and rearwardly to the grub worm, and a counterweight assembly extending upwardly from the upper end of the head portion. The lure is adapted to be utilized in a fishing technique wherein it is bounced along the bottom of a body of water and it is adapted so that when it comes to rest on the bottom it normally rests on the rounded front surface of the head portion in order to prevent the lure from becoming snagged or caught on debris, or other structures on the bottom.