An image forming apparatus and method for forming an image includes a recording material which changes its adhesiveness in response to the polarity of the voltage applied thereto. Such a recording material can include negatively or positively changeable or inorganic particles, gas-generating solvents, a substance having a gel or sol state, and a dissociative electrolyte. The recording material is positioned between a pair of electrodes. At least one of the electrodes includes an electroconductive member and a pattern comprising an insulating material disposed on the electroconductive member. A voltage is then applied between the pair of electrodes to attach the recording material to one of the electrodes. Also provided is a pressure applicator for transferring to a transfer-receiving medium the recording material attached to the electrode.