A liquid crystal display device in which a display area, a connecting area and a remaining area are set separately in ON (display) and OFF (non-display) states. Accordingly, even in the liquid crystal display device wherein a positive display (normally white display) is made, a negative display (normally black display) can be effected by switching the ON and OFF states. Similarly, in the liquid crystal display device wherein the negative display is made, it can be switched to the positive display. Since the ON and OFF states of a liquid crystal layer corresponding to each of the three color filters of red, green and blue can be set optionally, eight color displays are possible by combination of the three colors. The segment side and common side transparent electrodes are formed respectively in two divisions, so that the transparent electrode can be formed by a conventional patterning technique without using the precise patterning technique.