An apparatus for end correction of an automotive tire strip member comprises a conveyor belt for conveyance of a tire strip member consisting of rubberized steel cords to a tire building drum, which conveyor belt is narrower than the strip member, a supporting plate disposed under the conveyor belt and adapted to support the belt, a guide plate extending in parallel with the lengthwise axis of the conveyor belt and disposed above the supporting plate and on one side thereof in such a manner that it is driven to advance and retreat with respect to the conveyor belt, and a magnet disposed below the supporting plate and toward one side thereof in such a manner that it is driven to advance and retreat with respect to the conveyor belt.