A liquid crystal viewfinder includes a plurality of liquid crystal display sections for respectively displaying images of a plurality of colors so as to obtain a full-color image, and an eyepiece. The liquid crystal display sections are arranged on the same plane along an outer side surface of an image pick up apparatus. The eyepiece is arranged outside the liquid crystal display sections in such a manner that the optical axis of the eyepiece is set to be substantially parallel to the direction in which the liquid crystal display sections are arranged. An image light reflecting mirror is arranged on the incidence side of the eyepiece so as to reflect an image light beam from one of the liquid crystal display sections to the eyepiece. Image light synthesizing mirrors are arranged between the image light reflecting mirror and the eyepiece so as to reflect image light beams from the other liquid crystal display sections to the eyepiece and to transmit the image light beam reflected by the image light reflecting mirror.