A printed film sheet in which an image printed on a transparent film sheet can be seen from both the printed side and the non-printed side of said film sheet. The transparent film sheet is provided with a coating composition containing one or more pigments and one or more adhesives so that said film sheet has a brightness of above 50%. The pigments include one or more pigments having a linseed oil absorption of 10 to 80 ml/100 g in an amount of 70 to 100% by weight of the total pigment content. The film sheet has an opacity of 20 to 60% and is printed so that the difference between the ink density of a printed image on the printed side of said film sheet and the ink density thereof on the non-printed side of said film sheet is below 35%.