A parts loading apparatus comprising a turret structure having one or more passages therethrough for receiving and holding a row of parts to be fed therefrom one at a time, the plurality of such passages being arranged at angularly spaced locations around a central axis, each having an opening adjacent one end from which the parts held therein can pass, and a rotary actuator mechanism operatively connected to the turret structure to rotate the structure to locate different ones of the passages in alignment with a parts receiving fixture adjacent to one end of the passage and with a source of pressure adjacent to the opposite end of the passage. The subject parts loading apparatus may also be constructed to have a single elongated tubular member capable of holding a row of aligned parts therein with the piston positioned therein adjacent one end of the row of parts whereby applying pressure into the passage moves the piston and the row of parts therein and ejects the end most part therefrom.