An apparatus for displaying goods packaged in glass containers on a shelf along the "glass aisle" of a grocery store is disclosed. Included is a bracket having two outwardly extending flanges positionable in a card channel on the front of a store shelf, outwardly extending mounts and a fascia mounted thereto, the fascia including a surface adapted to receive a label appropriate for the goods displayed, a stop to prevent containers from being pushed off the shelf, and opposed holes. Elongated rails extend rearward of the bracket and include outwardly extending forward terminations to permit the rails to be pinched together for alignment with and insertion into the holes in the bracket to join the bracket and rails, facilitating selective detachment of the rails from the bracket, an inner, lower pair of rails on which the containers may be supported, a first outer, upper pair for engaging the sides of the containers, and a second upper pair of rails to restrain tipping of the glass containers. A pusher is adapted to ride on the rails and has channels through which the outer rails extend with a face towards the bracket which conforms to the glass containers' shape. A variable rate tempered spring extends rearward of the bracket to drive the pusher towards the bracket so that the amount of force driving the pusher toward the bracket decreases as the pusher gets closer to the bracket. Thus, the bracket can be engaged on a store shelf with the rails extending toward the rear of the shelf so that the pusher can move forwardly and rearwardly along the rails with the spring member driving the pusher towards the front of the shelf, permitting goods packaged in glass containers to be located by the rails so that the pusher continually advances the glass containers toward the front of the shelf as forward ones of the glass containers are removed.