A display and dispensing device for picture frames includes a wire or rod rack open at its front and top and a rod formed door includes upper and lower lateral bars terminating in integrally formed eyes rotatably engaging a vertical front end rod of the rack. Affixed to the door are a forwardly projecting bottom bracket for supporting a picture frame and an upper loop for engaging the picture frame hinged rear leg. Affixed to the rear of the rack is a separable coupling member including rearwardly projecting laterally spaced arms terminating in upwardly directed fingers permitting the separable mounting of vertically and horizontally spaced devices to a peg board, vertically spaced slotted tracks or other support. The rack may be loaded from the front or top with a horizontal stack of picture frames.