There is disclosed a process for continuously producing a pitch-based carbon fiber felt which comprises the steps of spinning a pitch by melt blow spinning system; accumulating the spun fibers as a pitch fiber web composed of the aggregate of short fibers; continuously cross lapping the web; subsequently stabilizing the cross lapped web; carbonizing and/or activating the stabilized web; and then felting the resultant web. The above-mentioned process is capable of efficiently producing a pitch-based carbon fiber felt having uniform unit weight and excellent physical properties and well suited for use in high-performance thermal insulator, cushioning thermal insulator, filter media and adsorbent for water purification and solvent recovery, etc.