Invention Grant
US5331544A Market research method and system for collecting retail store and
shopper market research data
失效
市场研究方法和收集零售店和购物者市场研究资料的制度
- Patent Title: Market research method and system for collecting retail store and shopper market research data
- Patent Title (中): 市场研究方法和收集零售店和购物者市场研究资料的制度
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Application No.: US872881Application Date: 1992-04-23
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Publication No.: US5331544APublication Date: 1994-07-19
- Inventor: Daozheng Lu , David A. Kiewit , Jia Zhang
- Applicant: Daozheng Lu , David A. Kiewit , Jia Zhang
- Applicant Address: IL Northbrook
- Assignee: A. C. Nielsen Company
- Current Assignee: A. C. Nielsen Company
- Current Assignee Address: IL Northbrook
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06F15/21
Abstract:
A market research system and method are provided. A plurality of cooperating establishments are included in a market research test area. Each cooperating establishment is adapted for collecting and storing market research data. A computer system remotely located from the plurality of cooperating establishments stores market research data collected from the cooperating establishments. The collected market research data includes monitored retail sales transactions and captured video images of retail customers.
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