The present invention is a real-time interactive conversational apparatus which operates by playing to a child a prerecorded conversation stored on a multi-track media such as magnetic tape. The system conversations are programmed according to a decision-tree logic which allows complex conversations to be developed, branching between the various tracks of the media being accomplished without the aid of a microprocessor or any coding in the conversation source signal. The information is stored on each track in a plurality of reproducible information segments, which contain interrogatory messages and associated multiple choice responses, responsive messages, informational messages, and combinations thereof. The responsive messages contained on the tracks are related in real-time and content to particular interrogatory messages, and correspond with multiple choice selectable responses. The apparatus can exhibit pseudo-memory and multiple simultaneous pseudo-memories; exhibit profiling and substitutability; and categorize and subcategorize users of the apparatus. The media used by the apparatus are removable so as to allow user selection of cartridges containing differing conversational content.