The present invention provides an electrophotographic toner having rheology characteristics, under the conditions of measuring frequency of 1 Hz and measuring distortion of 1 degree, such that:(1) the drop starting temperature of storage elastic modulus is in the range from 100.degree. to 110.degree. C.;(2) the storage elastic modulus at 150.degree. C. is not greater than 1.times.10.sup.4 dyn/cm.sup.2 ; and(3) the peak temperature of loss elastic modulus is not less than 125.degree. C.The toner is excellent in low-temperature fixing properties, off-set resisting properties and heat resistance.