The apparatus for a continuous selective electrodeposition on a strip comprises a carrier (2), which guides the strip (1) in its longitudinal direction, which are faced by electrolyte discharge orifices (3), through which the electrolyte, which has been discharged by a pump (4) is sprayed onto the strip (1), which is covered by a mask tape (5), The mask tape (5) is provided with at least one row of holes (6) and urges the strip (1) against the carrier (2). The strip (1) is provided with drive means (7) for moving the strip (1) relative to the mask tape (5). The carrier (2) is straight and one or more pressure-applying elements (8), which are parallel to the carrier (2), are associated with the carrier (2) and urge the mask tape (5) against the carrier (2). The carrier and the pressure-applying elements, individually or jointly, define openings (3), which face the electrolyte discharge orifices (3) and overlap the holes (6) of the mask tape (5).