This invention relates to a magnetic recording head assembly and method enabling an end user to record a unique servo control track on a magnetic recording tape while the tape is in the recorder to be used for recording and playback of computer data. Previously, most such control tracks were applied only at the time of manufacture of preformatted media. The head assembly includes, in addition to a plurality of sets of read/write transducers, a servo write head having an extended transverse width for uniformly recording a servo signal across the width of a servo track section, and a servo erase head having a plurality of alternating erasing and non-erasing sections adapted to controllably erase portions of the previously recorded servo signal, resulting in unique servo control tracks.