A display frame for the display of small articles, such as jewelry, having an interchangeable rear wall, the display frame comprising a frame which includes two parallel side walls and top and bottom edges; a first guide track positioned on one of the top and bottom edges; a second and third guide track positioned on the parallel sides of the frame, respectively; a flexible and bendable rear plate which is movably and slidably mounted on the second and third guide tracks; the second and third guide tracks having terminal ends which terminate a distance prior to one of the top and bottom edges so that the flexible rear plate is bendable and removable between the terminal ends of the second and third guide tracks and one of the top and bottom edges of the frame; and at least one support for holding displayed articles in front of the rear plate so that the rear plate is removable from the frame without disturbing the display articles, the support being unattached to the rear plate.