A label which can conform to the deformations of a squeezable container to which it is affixed and tearing of which during container use does not occur and which can be applied to the containers continuous labeling by automatic labeling machines comprises a single or a multilayer composite polyethylene film attached to a release liner by pressure-sensitive adhesive, which film is formed from a low density polyethylene homopolymer resin and an amount of a linear low density copolymer resin of ethylene and an amount of another .alpha.-olefin effective to increase the elastic deformation of the label, either as a mixture thereof in the same layer or as separate layers formed from the homopolymer and from the copolymer, respectively, or from one of them and from a mixture of the homopolymer and the copolymer.